The single site potential evaluations research service, is the cornerstone of our business. Using a tablet PC each analyst starts by doing the field work.

Once the site has been identified, a trade area is then determined. This is done after considering factors such as traffic flow, freeways, natural barriers or manmade barriers.

After the trade area is defined, each competitor is analyzed and entered into the tablet PC. Approximately 160 characteristics are identified at each competitor.

Now demographic data is entered and a balanced simulation model of the trade area is produced. SAM™ does this using its proprietary distance decay model.

Once the model is balanced the analyst is then able to project on your site. SAM™ can project on a NTI (New to Industry), RR (Raze and Rebuild an existing location) or RM (Remodel an existing location).

Whether you are evaluating for a fuel outlet or a Cstore outlet, SAM™ provides many options.

We are able to provide additional “what if” projections:

• What if a competitor closes?
• What if a new competitor opens nearby?
• What if there are road changes?
• What if the population shifts?
• What if a competitor implements discount pricing?
• What if a competitor starts a coupon program?
• etc.

We provide a turn-key solution to help you decide whether to build or not.

Whether you want a single site evaluation or a complete market rationalization we provide answers to help you see your options.

We love to do research !!!!